Applying the Logo

Incorrect Logo Usage

The examples shown represent incorrect usage of the Austin College logo.

a.  Do not use the logo in a centered configuration or any other configuration other than that provided in the prepared logo art.

b. Do not change the typeface.

c. Do not angle or rotate the logo.

d. Do not distort or stretch the logo.

e. Do not alter the colors in any part of the logo.

f.  Do not change the configuration of department or center descriptor typography.

g.  Do not change the typeface of department or center descriptor typography.

h.  Do not eliminate the rule between the logo and the department or center typography.

Incorrect Background Usage

The examples shown represent incorrect backgrounds for the Austin College logo.

a.  Do not use the logo on any background color other than white, black, or a Neutral Palette color.

b.  Do not use the logo on a background color from the Secondary Palette.

c.  Do not reproduce the “A” inside the shield in any color other than white.

d.  Do not use the logo in negative form (reversed) on a Neutral Palette color.

e.  Do not use the one-color logo on a background color from the Primary Palette other than black.

f.  Do not use the logo on a patterned background.

g.  Do not place the logo on a complex area of imagery or where a lack of contrast diminishes the logo’s legibility.

Logo Co-Branding

When using the Austin College logo in a co-branding configuration, separate the two logos with a .25 pt. rule, and maintain a balanced proportion between logos. Be sure to allow the required clear space around the Austin College logo when positioning the two logos.

Email Signature

Electronic communications are part of the Austin College brand identity. An email signature acts as a business card and lets the email recipient know that the email is authorized correspondence from Austin College.

Always use the Austin College email signature when issuing College correspondence. To obtain instructions for setting up your email signature, contact the Office of College Relations.

Apparel: Hats

When applying the Austin College logo to apparel, it is acceptable to use the logo elements in a different configuration from that of the logo lockup, as follows:

a.  The logo may be used on caps that are white, a Primary Palette color, or a neutral color light enough to allow the logo to be highly visible. The reversed logo may be used on caps that are black or crimson. The shield should be outlined in white to separate it from the background.

b.  The shield may be used alone on the front of the cap; however, the logotype must appear elsewhere on the cap, such as on the back or side.

c.  The Austin College logotype may be used alone on the front of the cap; however, the shield must appear elsewhere on the cap, such as on the back or side.

d.  When branding a cap that features a College-related graphic on the front, the Austin College logo must be used in its entirety on the back.

Apparel: Shirts

When producing Austin College shirts, use shirt colors from the Primary Palette or neutral colors such as gray.

If reversing the logo, the shield should have a white outline.

It is preferable to use the Austin College logo in its entirety on the front. However, it is acceptable to use the logotype only, as long as the shield appears elsewhere on the shirt, such as on the back below the neck or on the sleeve.

When producing shirts for Austin College-sponsored events or activities, the event graphic or logo may be used on the front, while the Austin College logo must appear on the back.