The Revenge of Analog: Real Things and Why They Matter
by David Sax (2016)
Discussion Leader: Bob Cape
Why are vinyl records making a comeback in an age of digital and “cloud” music files? Why do people prefer to use paper notebooks like Moleskine when computer notebooks can do so much more? Why do people still buy books and support Mom and Pop bookstores when they can download digital reads through Amazon without leaving their desk? David Sax addresses these issues and others in The Revenge of Analog. His conclusion is that people want authentic experiences with real things and human beings.
This book group might consider Sax’s findings as a useful way to frame the marketing of liberal arts education in today’s climate of identifying potential students through databases, purchasing lists of names, and targeting the same students as major universities.