Elizabeth Gonzalez ’16 invested her time, energy, and passion in leadership across the Austin College campus. She was cheerleader, president of the Hispanic cultural group Los Amigos, a resident assistant, advised freshman as a part of the Communication Inquiry program. She double majored in Business Administration and Psychology, while minoring in Leadership Studies. Elizabeth completed two professional internships in the Office of the President and the Office of Public Affairs.
Today Elizabeth is the Marketing Director at Houston’s Transworld Business Advisors and she owns a small firm managing the marketing and community relations initiatives for small businesses. Her firm, Elizabeth’s Creative Marketing Group, supports a combination of social media, marketing, and community oriented projects all designed to increase brand awareness, increase business and drive more local traffic to her client’s businesses.
Elizabeth attributes her current success to the experience and preparation Austin College helped her develop by strengthening a variety of skills.
Austin College’s small classrooms, accessible professors helped her be prepared and comfortable speaking to successful business leaders and professionals. The rigorous curriculum taught her to stay challenged in current her work, and with major projects she learned the importance of team work skills and writing skills that are so vital in her work field.
Elizabeth’s extracurricular involvement was also a huge asset in the development of her applicable skill sets. She was able to practice leadership skills, develop confidence, and also self-management skills. Her professional internships helped her develop her passion for marketing and provided solid experience which has helped her succeed and stand out from among those her age.
“Austin College is a full-package deal and any high-achieving young person should explore this option. I experienced many activities that emphasized, community, relationships, education, and real-life skills. My interactions with peers, college faculty, college staff and members of the Sherman community provided an opportunity for leadership as a young person among professionals.
The journey came with some sacrifice, hard work, persistence and taking a job or two that weren’t 100% to my liking, and I am grateful for all that Austin College offered. The experience was beyond priceless.”